Owning a website is a lot like owning a car. They both require frequent servicing for the best performance. Without regular maintenance, things can go wrong. In the case of a website, not taking care of these small details could result in lower Google rankings, poor user experience or your site even being hacked due to security vulnerabilities.
Loading Speed Optimisation Case Study
Small Business Vision were tasked with improving the loading speed for a local Brisbane mechanic workshop. Starting with a website that bordered on 3 seconds to load, we were able to reduce it by a full second. Additionally, their performance grade increased from at D (70/100) to a high B (90/100) mainly due to applying gZIP compression, browser caching and reducing HTTP requests.
Email Pop-Up Example
Anywhere Hair and Makeup came to us wanting a way to collect the emails of people who visited their site. Our solution was an attractive pop-up integrated with Mail Chimp which is a popular email app. Emails gathered via the website are automatically added to their Mail Chimp audiences, allowing them to market to thier subscribers by sending out monthly newsletters, special offers and a whole lot more.
Facebook Messenger Live Chat Functionality Case Study
In this example, our client was looking for an effective way to communicate directly with leads in real time. Our answer was installing a Facebook Messenger live chat system. This enabled our client to recieve messages directly on his phone, an important consideration given he’s often on the road.