Brisbane
Search Engine Optimisation (SEO)
&
Google Ads Agency
Small Business Vision takes care of everything you need to successfully get found in Google. Whether you choose to advertise on Google Ads or undertake a search engine optimisation (SEO) project with us, your rankings are sure to improve. Google Ads is a Pay-Per-Click (PPC) advertising option that will display your business in the sponsored section right at the top of the search results. Google Ads is a shot in the arm and can get you up there pretty much straight away although once you stop paying Google, you’re no longer visible. On the other hand, search engine optimisation, also known as SEO, works on improving your organic rankings which are those “free” listings under the sponsored section and map results. The good thing about SEO is that once we rank you site on the first page, you’ll essentially be receiving “free” traffic without having to pay every time someone clicks on your link. Whatever option you choose, we review tons of data to find your most effective keywords and comb through every detail to optimize your advertising dollar and improve ROI. At Small Business Vision, we’re not happy unless you’re receiving the best possible return on your advertising spend.
What is Search Engine Optimisation (SEO)?
SEO stands for search engine optimization and it refers to techniques that help your website rank higher in search engine results pages (SERPs). This makes your website more visible to people who are looking for solutions that your brand, product, or service can provide via search engines like Google. SEO works by optimizing a website’s pages, conducting keyword research, and earning inbound links. SEO works on what’s called the organic results. Organic search refers to someone conducting a search through a search engine and clicking on a non-paid result. Organic search is a search marketing channel that can be used as part of inbound marketing to increase website traffic.
Why is SEO Important?
SEO Case Studies
Our client, Drew, engaged us to perform some updates and SEO on his website. Through our efforts and optimisation, his site is now enjoying four #1 rankings and another 2 keywords on the front page of Google.
We worked with this particular mechanic workshop for just a few weeks to achieve the above results. As can be seen,after just a short time, they already have 7 of their keywords on the first page of Google. With continued SEO, we hope to get them ranking well for all thier chosen keywords.
What is Google Ads?
AdWords, now known as Google Ads, is a form of pay-per-click (PPC) advertising, which can be a powerful way to grow your business and overall online presence. Navigating the world of PPC can be daunting: which keywords should be targeted? When and where should your ad be shown? You’ll want the right marketing professionals on your side to make sure that you get the most out of your ad budget.
How does Google Ads Work?
Through clickable text ads at the top of search engine results pages and product listings in Google Shopping, Google Ads connects billions of potential customers to products and services. The system has an auction-like format, although the highest bidder isn’t necessarily the winner because success hinges on how well your ad copy matches with the user’s intent and how quickly and easily they can find you. Rather than bidding on a frequency or number of users your ad gets shown to, you’re bidding on a specific keyword and only pay whenever someone clicks. Your advertising expense is based on how much Google has valued that keyword at. The more niche the keyword is, the lower the value is likely to be. Keywords with a great deal of competition for that top ranking will cost more.
What ultimately separates Google Ads from other types of PPC like Facebook ads is that search ads are based on intent while social ads are based on interests. Both types can be effectively used in different ways, but many business owners trying PPC for the first time often use the same PPC strategy interchangeably and don’t get many conversions when they try the other type.