Copy Writing

Copy
Writing

Copywriting is an essential ingredient in any marketing strategy. At the core, it forms the basis for how a company is branded and differentiated within an industry. It determines the voice, tone, feel, and general aura a business gives off through its messaging. Even the savviest tactics and smartest technical maneuvering can be rendered useless by subpar copywriting.

Small Business Vision’s copywriters and content creators are not your run-of-the-mill writers. In addition to being fluent in the practices of SEO copywriting and content marketing, each of our writers are highly inquisitive when researching and creating content for a multitude of niches.

The Creative Process

Building the Brief

Prior to starting a project, we want to get to know you. To get the ball rolling, our team will ask a series of questions to get a feel for elements like your brand voice, target audience, length requirements, short and long term goals, overall direction, and much, much more. This information will be used to create the content brief and eliminate gray areas.

Research

How can one write top quality content if they are not an expert on the subject? For each new project, a key step in our process involves an in-depth examination of the topic and industry to get a ground-level feel for the subject matter, hot button issues, pain points, key players, lingo, and everything in between.

Write, Write, Write!

Once we understand the project’s direction, cleared up any questions, and have done the research, our copywriters will do what they do best and start drafting the content that will make you stand out in your industry.

Editing

As a copywriting agency that doesn’t settle for anything less than perfection, editing is a step in our process we DO NOT take lightly. In many cases, we spend more time editing content than writing it! Once a piece is written, it is subjected to multiple sets of eyes to ensure it meets the requirements, reads well, and most importantly, provides value to the reader.

Feedback

Ultimately, you, as the client, are the one calling the shots. As soon as the content is finalised, we will send it to you for review. We encourage you to be open and honest in your feedback; for this is how we continuously grow and improve our content writing services.

Final Draft

If there is a need for edits, we will make completing the revised draft our priority #1. When we are producing the final draft, we will track the changes before resubmitting. Once we get the thumbs up from you, our creative wordsmithing is done!