Video content has never been more popular – amongst both brands and consumers. Video is fast becoming the most effective way for brands to reach their audiences, engage consumers and drive sales.

More than 75 per cent of consumers trust content that is delivered to them visually, as opposed to other mediums. Close to two thirds of consumers have bought a product online as a direct result of watching a video, whilst 90 per cent claim that some form of video content has influenced a purchasing decision that they have made.

As digital consumers continue to crave video content for inspiration, information and entertainment, your brand needs to ensure that it is producing content in the medium that your audiences demand