Search Engine Optimisation (SEO)
Google receives over 63,000 searches per second on any given day. That’s the average figure of how many people use Google a day, which translates into at least 2 trillion searches per year, 3.8 million searches per minute.
Search engine optimisation, also known as SEO, works on improving your organic rankings which are those “free” listings under the sponsored section and map results. The good thing about SEO is that once we rank you site on the first page, you’ll essentially be receiving “free” traffic without having to pay every time someone clicks on your link. At Small Business Vision, we’re not happy unless you’re receiving the best possible return on your advertising spend.
SEO Case Study #1
Our client engaged us to perform some updates and SEO on his website. Through our efforts and optimisation, his site is now enjoying four #1 rankings and another 2 keywords on the front page of Google.
What is Search Engine Optimisation (SEO)?
SEO stands for search engine optimization and it refers to techniques that help your website rank higher in search engine results pages (SERPs). This makes your website more visible to people who are looking for solutions that your brand, product, or service can provide via search engines like Google. SEO works by optimizing a website’s pages, conducting keyword research, and earning inbound links. SEO works on what’s called the organic results. Organic search refers to someone conducting a search through a search engine and clicking on a non-paid result. Organic search is a search marketing channel that can be used as part of inbound marketing to increase website traffic.
SEO Case Study #2
We worked with this particular mechanic workshop to achieve the above results. As can be seen, this business already has 7 of their keywords on the first page of Google. With continued SEO, we hope to get them ranking well for all thier chosen keywords.
It’s a fact that most people never scroll past the first page of search engines. This means that if your website is not ranking on the first page of Google, or other search engines, you are missing out on potential clicks and overall organic brand awareness. By getting the top spot on first-page search engine results, you are guaranteeing yourself a continuous stream of organic website visitors. When compared to PPC and paid advertising, the effects of SEO are long lasting and do not suddenly stop paying off. If your competitors are already ranking on Google, you need to play catch-up and be certain that you are optimising website content for the correct keywords. Small Business Vision only uses white hat SEO tactics to avoid Google penalties, sudden rankings drops and to ensure the long-term success of your SEO efforts.