The digital age has created impressive ways for small businesses to keep ahead of the curve and compete with bigger businesses. It all starts with a simple, yet effective small business website.
If you have debated whether a website is a good decision or not, now is the best time to break through the inertia of inaction. We hope to help you overcome your reluctance and assist you in positioning your small business for success.
Credibility For Your Business
84% of customers believe that small businesses with websites are more credible than ones without an online presence. Additionally, 65% of customers believe a company branded email to be more credible than a generic email account, for example, Yahoo mail, Gmail, or Outlook mail. To remain credible and relevant, small businesses nowadays must invest in a websiteand create their own email accounts. If your competition has a website and your business doesn’t, they may appear more credible.
Discovery Of Your Business
9 out of 10 customers rely on the internet to locate local goods and services. A well-designed website optimised for Google will helpl you get found. Online platforms give business a more competitive advantage over competitors without websites.
Over 3.5 billion Google searches occur each day and your customers could be only seconds away from locating your small business. Business websites allow potential customers to find your business and learn about your products and services 24 hours a day – 7 days a week.
Your site tells a story about you and your business and establishes the customer relationship. Customers are more likely to visit your site to learn more about your business than they are to call.
Your business may have a need for printed advertising materials. These items can be costly, especially when they need to be kept up-to-date. In today’s world customers expect to see new marketing campaigns and information on a regular basis. Small business websites provide up to date business hours and services and pricing etc which can be altered at any time for free. Simple to use website platforms, such as WordPress, are user-friendly even on mobile devices.
A small business website aims to:
- To inform
- To engage
- To convert
The most powerful ways to use a business website is to:
- Provide high-quality information
- Learn about who your audience is
- What they want
- Create a sales funnel that walks them through the sales process
Small business websites allow the automation of the sales process and often have higher conversion rates than traditional sales methods.
Expanding your market
Maybe your business began catering to a local community or perhaps you would like to expand into a bigger market. The capability to expand is one of the most profitable benefits of creating a website. There are virtually no limits when it comes to the internet and it’s completely possible to sell to customer in a different city, state or even overseas.
Unless you ask each customer who comes through the door how they found you won’t know which marketing campaigns worked. Using your site as a marketing and analytics tool will provide real-time data about:
- Demographics of website visitors
- How visitors found your site
- The number of monthly-weekly-daily visitors to your site
- Which site pages are the most visited
- The number of pages visitors click on per visit
- How much time they spend on each page
- How frequently visitors return to your website
The days of people pulling out the Yellow Pages to find your business are long gone and they won’t be coming back. A website for your business is a “Must Have” and not just a “Nice To Have” component of being in business. Not having a website puts your company at a serious disadvantage.